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Champions for Success
Dirk Zeller
Champions for Success Index
Dirk Zeller is the President and Head Coach for Real Estate Champions.
He is one of the most sought after speakers and authors for high volume production with life balance in the real estate industry.
Real Estate Champions provides exceptional business and developmental training to real estate agents and the industry through
cutting edge one-on-one coaching programs, on-site coaching programs, and seminars. You can contact Real Estate Champions
at 1-877-RECHMPN or e-mail them at info@realestatechampions.com
or visit their web-site at www.realestatechampions.com
Real Estate Champions
132 SW Crowell Way, Suite 200
Bend, OR 97702
Phone: (541) 383-8833
Fax: (541) 383-8832
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Empower Yourself and Your Staff
Dirk Zeller
Real Estate Champions
If you are looking to regain some free time with your family and increase your business, you need to get quality help. Cultivating a quality assistant or team of assistants is crucial to long-term balance and growth in real estate. There will always be a limit to the amount of business you can do by yourself. For some agents, because of their organizational skills or systems, this production level could be quite high. You can also raise the production level if you are willing to trade more time. But no matter how organized you are or how much time you put in, you will eventually "hit the wall" of production increase. The "wall" is where you can't break through to increased production. For many agents they spend years staring at the "wall" without change. You must change your business if you want to get over, around, or under the wall.
The only way to grow beyond "the wall" is to have an assistant or assistants. Unfortunately, most agents don't create a winning environment for their staff. They encumber their staff members, instead of empowering them. Most agents don't give an assistant the opportunity to turn the job into the assistant's own little business. They never allow an assistant to take ownership. Everyone performs at a higher level in an ownership position. Let me give you an example of a company that does give its staff ownership, with outstanding results.
The Ritz-Carlton hotel chain is one of the best hotel chains in the world. Ritz-Carlton hotels are legendary for excellence in service and amenities - so much so that they were awarded the Malcolm Baldrige National Quality Award.
The Ritz-Carlton hotels invest in their employees. They recruit quality people, coach them to succeed, and then manage them for the desired result. The one thing that sets the Ritz-Carlton hotels apart is the power they give their staff to serve the customer. Every employee of a Ritz-Carlton hotel -- including the doorman and the bellhop and the housekeeper who cleans your room -- has the authority to spend up to $2,000 to solve a problem with a customer without manager involvement. Think about it: any employee can spend more money than many of them make in a month to solve a customer problem. Do you have the trust and faith in your staff that the Ritz-Carlton has in theirs? Have you trained your staff the way the Ritz-Carlton trains theirs? Do you place the same value on customers as the Ritz-Carlton does?
What do you think the end result is for that housekeeper and that bellhop? Do they feel like they are owner-managers of their own businesses? How focused are they on making sure that the room is always spotless and the bags delivered promptly? What about when a problem arises or a customer needs additional attention? They truly are the CEOs of their own businesses inside the Ritz-Carlton's business.
What would be the end result if you empowered your staff in that fashion? Do you think your customers and clients would notice the difference between you and your competition? Truly, you would own the marketplace. No one could compete with you and your staff and your philosophy. You can have that kind of a business, if you start right now to recruit quality people, coach them well, manage them well, and reward them well. Empower them for success.
Dirk Zeller
Real Estate Champions
"Coaching Real Estate Professionals for Success"
Phone: (503) 698-2800 Toll Free: 1-877-RECHMPN (732-4676) Fax: (503) 698-3700
http://www.realestatechampions.com
info@realestatechampions.com
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