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IRED.COM, Inc
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About IRED
What is IRED?
Reviewers: Every link is visited and reviewed by an IRED reviewer before it is added to the directory.In this way IRED bypasses the index spamming techniques used by many web sites. Only content is considered, not keywords, meta-tags, or hidden text. Digest: Articles and editorial opinion by leaders in the real estate industry, and consumer advocates. Perspective: IRED is a consumer advocate. Consumers of real estate services as well as practitioners of real estate comprise the market to whom IRED is geared. Users: 60% of IRED readers call themselves real estate professionals. They include appraisers, inspectors and lenders as well as brokers and sales persons. the rest are current or future buyers and sellers of real estate. Purpose: IRED reviewers evaluate hundreds of sites each week. Most have very limited, or even no reason for being beyond the owner's belief that he/she "has to have a web page."Such pages are time wasters, making it difficult if not impossible for users to find the information they hope the Web will make available to them. IRED ratings and icons, as well as the categories into which links are divided, serve to make it somewhat easier to find the information one needs.
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