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Roselind Hejl
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© Copyright 2006, IRED.com, Inc.
We often arrange our homes to express ourselves - our travels, collections,
families, favorite colors and unique tastes. However, when selling a home,
the goal is to create just the opposite - a clean, neutral background that
many different buyers would like to move into. Buyers must feel that they
could fit right in and be comfortable in your house. You can help to create
this feeling inexpensively by simply cleaning and neutralizing your home
before putting it on the market.
- Clean Wall to Wall
- Bathrooms
Clean bath tile with mildew cleaner. Often the caulking around the bathtub
is darkened. This may need to be removed and replaced. It can be purchased
in rolls, which is easier to install. Wash or replace shower curtains.
Make sure all soap residue is removed. Remove toilet brushes or cleaners
from view in bathrooms. Mirrors, counters and all bath fixtures should be
immaculate. Buy new soaps and towels, if necessary.
- Windows
Have the windows cleaned. Clean windows add a sparkle to the room. During
showings, open blinds and expose as much glass as possible. Nothing sells a
house better than natural light. If your lights are dim, increase the size
of the bulbs. Combine indoor lamp lighting with natural light for warm,
cheerful rooms. Remove any broken blinds or dusty curtains.
- Floors
Floors must be immaculate. Make sure that your tile grout is perfectly
clean. If your flooring is worn or damaged, consider replacing it. Often
clients ask if they should provide an allowance for carpet replacement.
Rather than offering an allowance, go ahead and replace the carpet. Your
home will benefit from the improvement in presentation. New carpet will
transform a house, and make everything in it look better. Do not worry about
whether the buyers will like it. Just choose a neutral shade.
- Walls
Walls usually need touch up, especially if there are children or pets in the
house. Freshly painted walls are a strong contributor to the value of your
home. Don't forget the baseboards and door trim. Fix nicks and paint over,
for a fresh new look. Remember to leave some labeled paint cans for your
buyers. They will appreciate it. Surfaces that cannot be cleaned can be
painted.
- Kitchen
The kitchen carries a lot of weight in the purchase decision. Kitchen
appliances and countertops must sparkle. If needed, new stove burner pans
may be purchased at Home Depot. Make sure the oven is clean. Look closely
at cabinets. Repaint or refinish any scuffed cabinetry. Do not leave trash
containers on display. Clean, and empty the under sink cabinet. Do not
display any object that is stained or dirty. Invest in new kitchen towels.
- Smells
Buyers are sensitive to bad smells, and will be suspicious of a house with
an odor. Pleasant smells are subtle, but important. Use potpourri, candles
or cinnamon sticks in hot water. Do not use air fresheners to cover up bad
smells - this just compounds the problem. Remove the source of the smell
first. Often, people cannot recognize a smell in their own home. If you
smoke, have pets, or cook with strong spices, ask for feedback on smells
from a third party. Unfortunately, if pets have used your carpet as a
bathroom, the only choice is to replace the carpet. Cleaning does not work.
The smell is in the pad under the carpet. In the garage, chemicals that
have a strong odor should be sealed in plastic bags or removed.
- Exterior
You may need to wash the exterior of your house with mildew cleaner, or with
detergent and chlorine bleach. Often the shady areas have dark stains that
will disappear with washing. Deck wood may need to be washed and sealed.
Clean out flower beds and add fresh mulch. Purchase a new door mat.
- Neutralize the Space
- Simplify Floor Materials
Neutral colors will increase the pool of potential buyers for your home.
Your home will appeal to a wider audience. Stay within the range of tans,
beiges, and cream colors for tile and carpets. Avoid strong colored or
white carpets. Wood floors may be variety of browns. Natural stone floors
have their own earth tones that work well. Avoid having many changes in
floor materials, if possible.
- Use Muted Wall Colors
Unify the house with the same or similar colors. Accent walls are OK in
moderation. If buyers see pink and purple walls, they see work. Remember,
buyers are in the process of moving, and are already overwhelmed with things
to do. Light colors can be very appealing, but stay fairly neutral. Grayed
yellows, sage greens, creams, light browns, and tans are muted colors that
create a warmer, richer look. In general, avoid stark white, very dark, or
bold colors.
- Refinish cabinets
One of the problems we often see in kitchens is worn out cabinet finish.
Consider painting woodwork for a fresh new look. Natural wood cabinets can
be improved by lemon oil or wax. "Howard's Restore-a-finish" from
Benjamin-Moore Paints works wonders to bring back color on scratched, or
faded cabinets. New, updated cabinet pulls are an inexpensive improvement
for cabinets. If you have dated wallpaper, consider painting the walls
instead of replacing paper.
- Create a Neutral Background
Strong political or artistic statements are not appropriate when your home
is on the market. We do not want buyers to focus on these matters while
viewing your house. Large groups of family photos are distracting.
Collections, trophies, clippings and projects should be put away, for
display in your next home. It is hard for buyers to look past these and
visualize themselves in your house. Create a clean, simplified background.
Within this background, use nice pieces of furniture, books, art and other
objects to add color and beauty. Flowers in the entry and kitchen are very
nice touches. Find the best visual presentation using your furniture and
possessions.
Clean and Neutralize to Sell
It seems obvious that you should clean you house for sale, but,
surprisingly, many people do not. An immaculately clean house is a well
cared for house - the kind that buyers love. Clean the place wall to wall.
Paint over anything that cannot be cleaned. Neutralize the space in terms
of colors and objects on display. Allow buyers to imagine themselves in your
home during the showing. The goal is to reach the buyer emotionally, and
sell your house quickly and profitably.
Roselind Hejl, CRS, is a Realtor® with Coldwell Banker United in Austin,
Texas. Roselind Hejl's Austin Texas Real Estate Guide offers a wealth of knowledge about the City of
Austin, homes for sale, real estate market trends, and buying and selling
advice.
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