Just one final note. Make sure you pick the right designer to create your site (and as you've seen, your image.) Unfortunately, this is much easier said than done, since good designers are a relative rarity. You'll know when you've found one though. The sites they've designed will follow the commandments and rise above the noise. If so, you're half-way there. The final half is checking their references. Find out what their other clients thought about working with them. You'll often be surprised with what you hear. If everything checks out you should feel confident that you have made a correct decision. Then the Web will work for you and you'll enjoy increased sales as a benefit.